Session 5: Examples of Social Media and Mobile Marketing

Social Media Marketing from New Digital Noise
Note that most of these marketing campaigns integrate multiple techniques (e.g. traditional + online + mobile).

Island Shangri-la Social Networking Page
What's the difference between the content on the social media site (Facebook) and the hotel's web site ?

2011 Hong Kong Marketing Smartphone Apps Awards
What factors do the winners have in common ?

Corporate social media policies
The firm must educate its employees on what they can and cannot do on social media sites. If employees are not educated, they may post unsuitable content which can harm the firm's reputation (airline example, pizza delivery example).