We'll try the following tools in class:
Google Keywords Tool
Helps you search for keyword ideas by entering a keyword related to your business or service. For example, type "coffee beans" into the tool and see what other suggestions it can give you.
Google Traffic Estimator for an Online Ad
Estimates how many people will see your ad and click on it. For example, type coffee beans into the word or phrase, 1.00 into the Max CPC (Cost-per-click) and set daily budget to 10.00. Set Location and Language to ALL (this means your ad will appear in all searches for that keyword).
Google Ad Planner
Identifies websites your target customers are likely to visit and where you can advertise. Since your targets are younger customers with disposable income, you can try searching for www.openrice.com, www.baby-kingdom.com and www.discuss.com.hk to see whether your ads can reach your target audience on these sites.
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