Session 7: E-Commerce Review Questions

Discuss how the following businesses can take advantage of the B2C (business-to-consumer) e-commerce model:

1. A hair salon specializing in organic hair colouring treatments in Kowloon would like to build brand awareness and expand its market share.
2. A store specializing in antique and collectible books in Hong Kong Island would like to show off its product catalog and accept inquiries online.
3. A retail store specializing in high quality printed T-shirts in Wan Chai would like to generate more orders online. They are also willing to produce T-shirts according to customers' design specifications (e.g. type of material, graphics, color).

Discuss how the following businesses can take advantage of the B2B (business-to-business) e-commerce model:

1. A supplier of office equipment and office furniture with its own factories in Southern China would like to acquire more customers.
2. A winemaker would like to locate suppliers of yeast and bacteria needed in the wine-making process.