Session 1: Review Questions

Here are some review questions for our first lesson:

1. How has the marketing function changed now that we are living in a digital, information age ?
2. What are the steps businesses should follow when deciding which technology to use ?
3. What is the difference between data, information and business intelligence ? Give examples of each.
4. Information, people and information technology are the three resources in the firm's MIS department. Among the three, people are the most important. Explain why.
5. What are the objectives of business intelligence ? Why is it difficult to acquire business intelligence ?

1. 我們現在正處在一個數字化，信息化時代的生活. 目前的Marketing (營銷) 專業有什麼變化?
2. 企業應該遵循什麼步驟來決定採用何種技術來使用？
3. 數據，信息和商業情報之間有什麼區別?每一個給例子.
4. 信息，人員和信息技術是MIS部門的三種資源. 三者之中，人是最重要的。解釋為什麼。
5. 什麼是 business intelligence (商業智能) 的目標 ? 為什麼更難獲得商業智能?

Answers to the TVB case study are now posted on SOUL.